Greetings: A bow is the traditional Korean greeting; however in acknowledgement of Western culture a handshake usually follows the bow. The handshake should be initiated by the person of higher rank, while the reverse is in effect for the bow.
Communication preferences: Korean is the primary language spoken in South Korea, but English is common among educated professionals. Therefore, it is acceptable to use English as the primary language of communication in business situations.
Titles: Korean names are structured as follows: (Family/Last Name), (Shared Given Name), (Given Name). For example the name Kim Jung-Woo, Kim is the “last” name, Jung-Woo is the “first” name” (“Social Etiquette”). When speaking directly to a Korean, it is improper to use their given name. Instead used their professional title or (Mr., ,Mrs., Miss) followed by their family name.
Gifts: It is common to give gifts as a type of icebreaker. It is important to give the most valuable gift to the highest ranking member. While supplying a valuable gift is important, a gift should never be more expensive than you believe the recipient can afford to give to you in return.
Business cards: A high value is placed upon the way in which you go about exchanging business cards. Koreans traditionally exchange business cards with both hands. After having exchanged cards, it is important to closely examine the card as a sign of respect. Additionally, make sure to include your full title on your business cards, as Korean’s look at this as a clue on how to address you(“Social Etiquette”).